Our Strategy
CGA’s four Strategic Principles describe the fundamental priorities required to reach its long-term business objective – that of becoming one of the top companies in North America:
- Follow innovation where it leads
- Pursue top quality products and services, internally and externally, balanced with commercial potential.
- Retain the value of innovation
- Develop projects and seek partners when necessary to maximize value thereby controlling destiny and retaining independence.
- Excel in sales and marketing
- Expand innovative commercial capabilities to new customers and regions. Manage alliances, putting the products and services first.
- Drive core values together
- Culture of Innovation
- Trust & Teamwork
- Open Communication
- Results Driven